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Scout Branding

visit The Scout Association Brand Center at

Print Center


Brand Guidelines (Jan 2015) now covering the Scout brand and all section brands

The Scout Association UK logo Are you up-to-date? (2008)

Section logos and Beaver illustration artwork (Jan 2015)

Scouts Logofont – typing the letter S will produce a Scout logo


How to Talk About Scouting A short guide for volunteers

How to Talk About Scouting (Print Version)

Members of Scouting can log in at using their normal username and password and choose Print Centre from the My Tools menu.

Word templates Scout Counties, Areas and Regions have been provided with the Scout ‘capitals’ font, the Serif Black and the Serif Plain. This is also commercially available

PowerPoint templates

on brand images Be Prepared To Inspire A quick guide

cut out images

new selection of cut out images with a focus on diversity (June 2013)

more cut-out images (July 2014)


Impact of Scouting Find out more about the impact of Scouting

An overview of Scouting PowerPoint presentation

Overview of Scouting from our Scout Minifigs

video toolkit

 on brand website Create your own

web banners

Scout Facebook banners

on brand music for presentations or video? Try this site which specialises in royalty free music; the tracks ‘Circles’ and ‘Electrify’ are perfect to set a motivational, inspiring tone


The Guide Association logo

We occasionally receive enquiries as to whether there is a joint Scout and Guide logo. To clarify – there is no official joint Guide and Scout logo.

If you wish to use both logos (for example to show a jointly run event or camp) please place both logos next to each other following both organisation’s identity guidelines. This includes using the correct colours for both logos, the correct exclusion zones for both logos and, for local events, using the appropriate local logo of both organisations. Do not attempt to join or combine the logos and do not alter either logo in any way. Local logos for both organisations can be created on the relevant organisation’s print centres

Please always ensure you have your relevant Commissioner’s permission to use any logos.

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Categories - Communications & PR

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