Effective communication involves a range of tasks and skills, most often undertaken by a team or by a single individual with multiple talents.
Member Communications
- Recruit, manage and build a team that generates written and image based content
- Create and implement a communications strategy with measurable goals
- Create a rolling plan of local dates, assign team members to support
- Work joined up with other volunteers to reuse content and share resource
Media Development (MDM)
- Seek out good news stories and develop content (images, quotes, video, story)
- Develop contacts and pitch stories to print, online, radio and TV outlets
- Create a plan and monitor media coverage and reviews output
- Work joined up with other volunteers and young people to generate and reuse content and share resources
Member Communications (Online)
- Develop web systems to support member communications
- Create an ongoing plan to administer web systems
- Monitor statistics and share communication goal achievements
- Work joined up with other volunteers to reuse content and share resources
Member Communications (Social Media)
- Develop social media to support member communications
- Create an ongoing plan to administer social media systems
- Monitor statistics and share communication goal achievements
- Work joined up with other volunteers to reuse content and share resources
Member Communications (News) (print or online)
- Publish news that is relevant and timely
- Publish news motivating members (and non members), embracing the Scout brand
- Create and publish in a format suitable for your audience
- Work joined up with other volunteers to reuse content and share resources
Communication team members
- Graphic designers
- Photographers
- Videographers
- Social media creators
- Writers (web, print, press release)