Effective communication involves a range of tasks and skills, most often undertaken by a team or by a single individual with multiple talents.

Member Communications

• Recruit, manage and build a team that generates written and image based content
• Create and implement a communications strategy with measurable goals
• Create a rolling plan of local dates, assign team members to support
• Work joined up with other volunteers to reuse content and share resource

Media Development (MDM)

• Seek out good news stories and develop content (images, quotes, video, story)
• Develop contacts and pitch stories to print, online, radio and TV outlets
• Create a plan and monitor media coverage and reviews output
• Work joined up with other volunteers and young people to generate and reuse content and share resources

Member Communications (Online)

• Develop web systems to support member communications
• Create an ongoing plan to administer web systems
• Monitor statistics and share communication goal achievements
• Work joined up with other volunteers to reuse content and share resources

Member Communications (Social Media)

• Develop social media to support member communications
• Create an ongoing plan to administer social media systems
• Monitor statistics and share communication goal achievements
• Work joined up with other volunteers to reuse content and share resources

Member Communications (News) (print or online)

• Publish news that is relevant and timely
• Publish news motivating members (and non members), embracing the Scout brand
• Create and publish in a format suitable for your audience
• Work joined up with other volunteers to reuse content and share resources

Communication team members

• Graphic designers
• Photographers
• Videographers
• Social media creators
• Writers (web, print, press release)