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Communications

Effective communication involves a range of tasks and skills, most often undertaken by a team or by a single individual with multiple talents.

Member Communications

  • Recruit, manage and build a team that generates written and image based content
  • Create and implement a communications strategy with measurable goals
  • Create a rolling plan of local dates, assign team members to support
  • Work joined up with other volunteers to reuse content and share resource

Media Development (MDM)

  • Seek out good news stories and develop content (images, quotes, video, story)
  • Develop contacts and pitch stories to print, online, radio and TV outlets
  • Create a plan and monitor media coverage and reviews output
  • Work joined up with other volunteers and young people to generate and reuse content and share resources

Member Communications (Online)

  • Develop web systems to support member communications
  • Create an ongoing plan to administer web systems
  • Monitor statistics and share communication goal achievements
  • Work joined up with other volunteers to reuse content and share resources

Member Communications (Social Media)

  • Develop social media to support member communications
  • Create an ongoing plan to administer social media systems
  • Monitor statistics and share communication goal achievements
  • Work joined up with other volunteers to reuse content and share resources

Member Communications (News) (print or online)

  • Publish news that is relevant and timely
  • Publish news motivating members (and non members), embracing the Scout brand
  • Create and publish in a format suitable for your audience
  • Work joined up with other volunteers to reuse content and share resources

Communication team members

  • Graphic designers
  • Photographers
  • Videographers
  • Social media creators
  • Writers (web, print, press release)
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Categories - Communications & PR